The first time I walked into the stylish collective house on the east side known as
Maison d'Etoile, I was greeted by a smiling face bubbling with enthusiasm and excitement. Shari Gerstenberger, the owner of
Charm School Vintage, always lights up a room and fittingly charms others as much with her cute and quirky personality as she does with her cute and quirky clothing.
Although the South Carolina native planned to pursue journalism after she graduated college from Colorado in 2007, the now vintage boutique owner ended up in Austin first as a buyer for Buffalo Exchange. Her job working for Buffalo Exchange was Shari's first introduction to vintage and the notion that loving clothes could be a job. With no plans of opening up her own store, the opportunity to join the Maison d'Etoile collective was something that fell into Shari's lap. With doubts of entering a scene seemingly already saturated with vintage, Shari soon realized that Austin was in fact missing moderately priced, well-edited vintage on the east side. Shari says the east side definitely needed the magic, glamour, and possibility for total transformation that Maison d'Etoile provides from combining vintage clothing with wigs, make up, and salon. "Nothing else like this exists, maybe in the whole country. It’s really exciting to be part of a space so magical!"