Thursday, December 31, 2009

And a Happy New Year

#$*% 2009! 2010 is about to be here. Here's some inspiration for New Year's Eve. I've noted which items are from local stores.

top and necklace: Blue Elephant
hat: Room Service
jacket: Goodie Two Shoes

ring: SoLa


have a fun and safe new year's!
and


keep austin stylish




Wednesday, December 30, 2009

SoLa Dresses 20% off for New Year's!


Haven't found the perfect outfit for New Year's Eve yet? All dresses at SoLa are 20% off today and tomorrow only. This offer is for people on the SoLa email list only. If you aren't a SoLa rewards member, then you can easily become one by signing up in the store. It doesn't cost anything and they only send a few emails a year to let you know when their sales and events are, so that you can keep austin stylish and save. Check out some of these super cute SoLa New Year's Eve dresses
!

Sunday, December 27, 2009

Rodarte for Target: Deal or Dud?


Designers Kate and Laura Mulleavy have taken their fashions from the runway to the mass market with their Rodarte line for Target. The line has been out at Target stores for about a week now and I have finally gotten a chance to check it out. Rodarte for Target will be at Target through January 31st.

When I first got a glimpse of the clothing online I thought it looked like there was some potential for cool clothes at affordable prices. Unfortunately a majority of the time, cheap prices = cheap product. After seeing the clothes in person, I have to say that I was very displeased with the fabrics. Cheap fabrics just do not look or feel good in person and the Rodarte for Target fabric choices were a major turn off for me.

The style of the pieces are definitely funkier than you would normally see at a discount department store, and some of the pieces appear kinda cute. However, the funky high fashion aspect of the clothes seems to get kind of lost in the Target atmosphere. I'm not sure that most Target shoppers would look at a see-through pink blouse and feel like trying that on in a store where you can also purchase light bulbs and milk. Usually tops that you have to wear a camisole under, have the camisole attached to it in stores such as a Target, and I think there is a reason for this. This top just looks bizarre in the Target context.

I really didn't see any pieces that I felt were outstanding. Although, I find that the fashionable lines at Target are always really picked over by the time I get to them. This swimsuit looked like it might have potential with a cute pattern and style, but I didn't have time to try it on.


Overall I would have to give the Rodarte Target line a D. I felt like this line was something that came out of fashion school. It's as if the designers thought "how can we make this skirt fashionable? Let's add some tulle." This line is supposed to be avant garde fashion for the masses but it just looks like cheap clothes for the unfortunate. It looks like more of a dud than a deal to me.


To check out the full collection online click here


keep austin stylish

Thursday, December 24, 2009

Local After Christmas Sales

I've got the scoop on 2 local Austin sales for after Christmas.

Adelante Boutique is having a huge ONE DAY ONLY sale the day after Christmas, December 26th. Everything at Adelante (except already discounted merchandise) will be 20% off.

Soigne Boutique is having a dress sale that starts December 26th and lasts til January 1st. All dresses are 20% off.

If y'all know of any other local stylish after Christmas sales, post em here. And I don't know about y'all, but I am excited to see what the stores are gonna get for Spring. I will be posting about what to look forward to with Spring fashion soon. So stay tuned!


keep austin stylish

Wednesday, December 16, 2009

Holiday Sale at Minx!

Minx Boutique is one of the many awesome boutiques in the 2nd St.District. Minx is having a holiday sale right now where everything (except already discounted items) is 25% off. If you haven't been to Minx before, then this week might be a good time to check them out. This is a higher end boutique so 25% off will make a big price difference. Check em out.

Sunday, December 6, 2009

Local Costs Less: The Bib Necklace

The bib necklace is the current standout jewelry piece that will definitely get you noticed. One of the things that makes this necklace so great is it's versatility. Wear it with a nice dress and heels for a fancy affair, or throw it on with a t-shirt and jeans to add some sparkle and interest. When you want to create an outfit but are feeling stuck, you can put on the bib necklace and instantly you look like a fashionista with little effort.

Harper's Bazaar featured the bib necklace in their November issue. You can get the Oscar de La Renta bib necklace at Saks Fifth Avenue for $750.

But luckily, you Austin gals can get this look for less at one of your favorite local boutiques, SoLa for only $35.



keep it stylish
keep it austin

and

keep austin stylish

Saturday, December 5, 2009

Bows, Arrows, Clothing, Shoes, and More


If you haven't heard of Bows and Arrows, it is a super cool little boutique on South Lamar that approaches Austin style from a high fashion point of view, still keeping it casual and creative. I especially recommend this place for guys (or girls shopping for their guy). They have a lot of classic button downs with an Austin feel.

Right next door to Bows and Arrows is their sister store, Spartan, which specializes in home decor, gifts, and accessories. Things like their "really fuckin cute" gold heart necklace and wooden Iphone case, show off what they are all about. This place is a good Christmas shopping destination for those looking for quality pieces with an edge.

Today they are having a jewelry trunk show with Erica Weiner Jewelry. Erica is a jewelry designer out of Brooklyn who makes unique and somewhat edgy jewelry with a vintage vibe. Check out this fab scissors necklace on her online store.


keep austin stylish

Thursday, December 3, 2009

December is Local Artist Month at Adelante

Adelante Boutique (that store in the 26 Doors Shopping Center that you always want to go shop at after eating mexican food at Santa Rita) is having local artist month this December.

Local Austin fashion designers will be in the store to show off their collections and answer any questions you have !

Here's a list of the designers that will be at Adelante:

December 4th and 5th
Tasty Jewelry by Diane Petkoff

December 10th
Ornamental Things by Natalie Tischler

December 11th
People for Fresh Clothing by Hazele Samson

I ran into People for Fresh designer Hazele Samson last summer during Fashion Week and she was super sweet. I purchased one of her tops because I really liked the unique print. I can't wait to see what new stuff she has to show.

Decemebr 12th
Apron Allure by Lori Humphrey

December 17th
Leigh Helena Enamel Collection by Leigh Helena

December 18th
Shimmer and Bliss Accessories by My-Cherie Haley and Mary McBride

December 19th
Katinka Pinka Designs by Kat Wallace

December 21st
I-ROK Jewelry by Kori Jones

December 22nd
Stephanie Jimenez Designs by Stephanie Jimenez


keep austin stylish

Wednesday, December 2, 2009

2nd Street District Holiday Celebration

Tomorrow night, December 3rd, is going to a fabulous night for Austin fashion. The 2nd Street District boutiques are all celebrating the holidays with trunk shows, discounts, live music, and more!

The celebrations will begin at 6pm and last til 9pm. Several clothing boutiques are participating. I've got all the details right here for you to choose which stores you want to go:

1) Gallery D and Finch (a high end women's boutique with clothing and art, and a very cool home decor boutique with unique gifts and accesories)

If you don't want to take the time and effort to hop around to several different boutiques, this is where you should probably spend your night. Gallery D and Finch are teaming up together to host a local designer trunk show! Yes, that's right, local Austin screen printers Studio 3 and artist Stephanie Nance will be in the stores to chat with you and show off their collections. Stephanie Nance has some unique had cut earrings on her Etsy store which includes these made from recycled vintage tea tin.

Both Gallery D and Finch will be offering a 15% discount off all purchases and there will be live music by local band OHN. This is a celebration of local Austin at it's finest. And although Finch has mostly home decor and gifts, I happen to know that right now Finch has some fabulously unique handmade wooden rings made from thrift store finds.

2) Minx (a high end women's boutique)

Minx will be hosting a Jodi Arnold trunk show. Jodi Arnold is the fashion line out of New York previously named MINT.

3) Wee (everything you need to keep your baby stylish)

Wee is offering 20% off all in store purchases (except Orbit Baby strollers) and they will have wine and snacks. Mmm. This is where you want to go if you are a stylish mom.

4) Beyond Tradition (boutique specializing in jewelry, art, and accessories)

Beyond Tradition will also have local Austin designers in their store. You can check out their collections while enjoying hor d'oerves from III Forks and cocktails by Paula's Texas Spirits.

5) Eliza Page (jewelry and accessories boutique)

Eliza Page is hosting a jewelry trunk show by Branch made by LA designer Michele Scholnick. Michele will be in the store to present her nature inspired 18 carat gold and sterling silver collection. Here's a look at Branch:



So, come celebrate local fashion in the 2nd Street District!

Here's a simple map of the places I have listed, so you know where to go.




keep austin stylish

Tuesday, December 1, 2009

Rebecca Lankford Trunk Show at By George


By George, on North Lamar and 6th, is having a trunk show with jewelry designer Rebecca Lankford. According to her website, "Rebecca's jewelry designs range from Bohemian to Sophisticated."


Rebecca herself will be in the store on Friday December 4th from 10am - 6pm to show you her collection. This trunk show continues through Saturday December 5th from 10am - 6pm.


keep austin stylish

Monday, November 30, 2009

Peyton's Place Fashion Show and Happy Hour


2nd St. District boutique, Peyton's Place, will be featuring their new winter collection at their Fashion Show at Blu Cafe this Thursday at 7 pm.

It's free and there will be music and drinks! Peyton's Place will also be giving away gift bags and gift certificates.




December is a big month for fashion events, so stay tuned for more event info soon.



keep austin stylish

Soigne Boutique hosts Sugarluxe Art Opening



Local Austin boutique, Soigne, is the host of the fabulous art opening event of "A La Mode", the new Sugarluxe art series by best-selling artist, Chandra Michaels, this Thursday Dec.3rd from 6-9pm.

Sugarluxe was nominated as Best Designer at Austin's 1st Annual Fashion Awards this year and has been featured in Life Magazine, InStyle, on MTV, Playboy, and more.

This Sugarluxe signing and exhibit will include Sugarluxe Models styled by Soigne and Rae Cosmetics. Food and drinks will be provided by the new Austin hot spot, Apothecary Cafe. Music will be by legendary soul singer Malford Milligan, named Best Vocalist of the Decade by the Austin Chronicle.

To RSVP to this event click here.

Wednesday, November 25, 2009

Local Austin Black Friday Deals

If you are all about the crazy deals of Black Friday, my suggestion is that you shouldn't forget about some of the local stores. Although the big chains that can usually be found in a mall are the stores that probably have the biggest sales, there are a couple local favorites that have some deals to consider. And the major benefit of shopping local on this crazy day is that you probably won't have to punch your way through the crowds, AND you might find some gifts to give that not everyone and their mom will open on Christmas day. Don't be scared by Black Friday.

At Soigne Boutique you can draw a discount out of Santa's hat and receive either 15%, 20%, or 25% off your purchase! This starts Friday, but is also happening Saturday as well.

Adelante has just marked down a bunch of their merchandise. The markdowns range from 30 - 70% off.

And if you want some By George savings, check them out next week. That is when their big holiday sale will start.

If y'all know of any other local Black Friday deals going on, post a comment!

Good luck with your holiday shopping! And have a great turkey day!

keep austin stylish

Monday, November 23, 2009

Fun Fashion Find

It's time for another fun fashion find. But I really think this one should be titled "Ridiculous Fashion Find."

What's more ridiculous than a dog wearing clothes? A dog wearing a snuggie! Yes, this is a snuggie...for dogs...



And just for the record, I don't consider snuggies to be clothes. Please don't wear these in public, or ever.

- Posted using BlogPress from my iPhone

Friday, November 20, 2009

By George Texas Tailgate


If you're not really "one of the boys" then why not embrace it? Before the UT game this Saturday, instead of drinking beer in a parking lot, you can sip a cocktail at By George. By George is having a "stylegate" before the football game this Saturday November 21 from 11am - 4pm. It's the perfect time to get some stylish UT game day wear.

And since the game doesn't start til 7pm then you still have some time to hit up a traditional tailgate with the boys. At least this way you will look cute doing so.

*forgot to mention earlier, this is at their north lamar store*

Wednesday, November 18, 2009

Sola Fashion Show Sneak Peek!

Here is a small behind the scenes look at the upcoming Sola Fashion Gate show. Several new holiday dresses will be making their debut on the runway this Thursday night, and here is a special preview of 2 of those dresses.

The first one is a personal favorite of mine as it is very elegant but at the same time fashion forward and fun. And check out the very "Where the Wild Things Are" inspired white furry animal ears hat!


I guess cosplay is making it's way into mainstream fashion?... I can't really complain.

If you want to see what outfits the SoLa gals have put together with these pieces, as well as many many more fabulous fashions, make sure you come out to the South Lamar store this Thursday at 8pm.

RSVP here to get in for free, or it is $5 at the door!

Monday, November 16, 2009

Fun Fashion Find

Fun Fashion Find of the month is....



Yes, this is a storm trooper hoodie.

By Marc Ecko for $98

Found at Macy's men's department.


- Posted using BlogPress from my iPhone

Saturday, November 14, 2009

Go Local Austin


If you aren't already a Go Local cardholder, you need to know about this awesome little piece of plastic. For just $10 you can purchase the card that will get you discounts on some of your favorite local Austin purchases. I made a list of some of the most notably fashionable participants in Go Local:

Cream Vintage
Hatbox
Lovely Austin Boutique
SoLa
Beyond Tradition
All About Diamonds
Optique Eyewear
Underwear

To find out more info. and for a full list of participating local Austin businesses which include restaurants, entertainment venues and more, you can go here.

keep austin stylish

Friday, November 13, 2009

SoLa Fashion Gate '09

New SoLa fashions are being presented to you in a fabulous runway show next Thursday! Because I have had a behind the scenes look at what will be shown, I can assure you that there is some super cool stuff! Along with a great fashion show to watch, there will be other entertainment as well as free food (I tried it and it was delicious) and drinks!

SoLa Fashion Gate is taking place next Thursday November 19 with doors opening at 8pm at the South Lamar location. The store will have extended hours after the show so that you can purchase anything you see in the show. Yours truly will be there along with the other stylish SoLa chicas helping out, so make sure you come say hi!

Click here to RSVP

And stay tuned as I will be posting a sneak peek of what you will get to see at the show! And make sure to follow keep austin stylish on twitter @austinstylish for even more updates.

Wednesday, November 11, 2009

Holiday Charity Fashion Show at Soigne

Tomorrow November 12th from 6 -8pm, Soigne Boutique is having a pre-Holiday Fashion Show to benefit The Miracle League of Town and Country. The Miracle Leaugue is a non-profit organization that allows disabled children to play baseball. Soigne will be handing out swag bags to the first 50 people with discounts and goodies from JR Salon, Breath and Body Yoga, Apothecary Cafe, Camp 4 Paws, and more.

20% of all sales that evening will be donated to The Miracle League, as well as donations at the door.

Cocktails and appetizers will be provided by Cover 3 and Sampaios.

Wednesday, November 4, 2009

Local Costs Less: The Multifunctional Scarf

It's getting cold (sort of), and I have the perfect accessory for the fall/winter season that will keep you feeling warm and looking hot! I introduce to you the "circle" or "infinity" scarf. This little guy suffers from a personality disorder where he doesn't know whether he wants to be a scarf, a wrap, or a hood. I suggest you embrace his quirks and wear him how you please. This type of scarf was featured on the Oprah show on Monday. You can find the one Oprah featured at the Limited for $39.50 or you can get a larger version at American Apparel for $28.
But because I know my Austinites would like to get this look for less, you can keep it local and go to SoLa where they have the "circle scarf" for only $18! It comes in a variety of colors, so you have some options. And just so you know, these scarves are super soft and made of the same material as their more expensive and less local counterparts.

(In case you want to rush out to SoLa to get one of these babies, make sure you go to the SoLa that is in the Triangle at W.47th st. because the SoLa on South Lamar is closed til Sunday for remodeling.)

keep it stylish
keep it austin

and

keep austin stylish

Tuesday, November 3, 2009

Fashion FAIL of the Month

It's only 3 days into the month of November and I am sad to say that I already have the Fashion Faux Pas of the month: denim on denim. Come on Austin! I know we live in Texas so we have the whole cowboy and jeans look going for us sometimes, but seriously, this is just too much. Pick one or the other: denim on top OR denim on bottom. Preferably denim on bottom! Who wears a denim shirt? This guy does apparently, and it's just not doing it for me...or any other woman on the planet. Friends don't let friends dress like this. If you know someone who tries to commit this crime, don't let it happen. We have to get together and save one another in the fight to keep austin stylish.

Thanks Nick for sending in this photo. If you find a fashion faux pas in Austin and you would like to send it to me, email me at joannaftw@gmail.com with "fashion faux pas" in the subject line.

keep austin stylish

Monday, November 2, 2009

Shop 787 Holiday Shopping Event


November is here which means we are all starting to think about the holidays. If you want to get an early start on your holiday shopping then come check out Shop 787 for a one stop holiday shopping event. Shop 787 will feature over 50 local Austin stores and designers with accessories, fashion, home decor, live music, food, drinks and more! For a full list of all the fabulous Austin vendors that will be there click here.

This event will take place at the Mosaic at Mueller this Sunday, November 8th from 12:00pm - 6:00pm.

Click here for $5 advanced tickets. Tickets at the door are $10.

Thursday, October 29, 2009

Turn Street-wear into Costume-wear

Halloween is this weekend and if you still haven't figured out what you are going to be, you are probably just going to try and throw something together at the last minute using stuff you already have at home. I have some advice on trying to create a cool costume from your normal everyday clothes.

First of all, keep it simple. You aren't going to be able to create that magnificent stage costume from your favorite Broadway musical in a few hours using what you have in your closet.

Second of all, focus on the broad aspects of what makes a costume look like a costume and don't get too stuck on the details. What silhouette does your character have? The basic shape is what is most recognizable when it comes to costumes.

Third, color. Colors are very recognizable and we associate certain colors with certain characters and things very easily. Use color to your advantage.

Here are the everyday pieces I used to create my costume. This is how I would normally wear them in outfits:


And here is the "Little Red Riding Hood" costume I created with them:

How did I figure this out? I first asked myself, "what makes little red riding hood look like little red riding hood?" Obviously a red hood is very important, but I didn't have a red cape with a hood. Luckily this red hoodie works just as well b/c it has the basic shape and color. If you have anything that is red that you can somehow use as a hood, such as a scarf or wrap, that would work too. The silhouette that we associate with Little Red Riding Hood is one that is a tight corset-ted waist with a fuller skirt. Find something in your closet that could recreate this shape. You could use a belt or a vest to create a corset like shape if you don't have a dress like the one I have. You can use any full skirt or dress you have to get that full shape, and if you have a petticoat then this will make it look a bit more dramatic and costume-like. For the top, you can use any white or cream blouse you have that has short sleeves or cap sleeves. The last component is the boots. Any boots you have will work, but the taller the better. After this is all put together, and if you have time, you can then start to focus on adding some small details. If you have a basket lying around you can carry that and use it as your purse. And makeup is a really good way to make a costume look more like a costume. Make your eye makeup more dramatic than usual, and for Little Red Riding Hood some deep red lips would be beautiful.

You can take the concepts I used for creating Little Red Riding Hood and apply them to your own costume idea. If you can't think of a costume idea out of nowhere, look at the clothes and accessories you have and let them inspire you. Don't get stuck! Time is wasting and you need a costume. Don't fret and don't get discouraged.

For more street-wear turned costume-wear looks, check out the window displays at SoLa in the triangle. The costumes you see in the windows were created entirely with everyday clothes that are for sale in the store. SoLa also has a great selection of colored and patterned tights, which can be very helpful for creating costumes.

Good luck creating your costume and Happy Halloween!

keep austin stylish


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Tuesday, October 27, 2009

Organic Makeup Done W3LL

Up until fairly recently I never really paid attention to what ingredients went into my makeup, then a friend showed me this website where you can look up your products and see what ingredients they contain and how toxic they are. It seems crazy to me that there even has to be a website that shows the toxicity level of makeup. Shouldn't something we put on our skin every day be nontoxic? I can't pronounce the ingredients that are in most of the makeup products out there and I'm not even going to try and list them because I wouldn't be able to spell them correctly. People have realized that we should eat natural foods to be healthier, so why would we not want to put natural products on our skin as well?

After realizing the benefit of all natural makeup on your skin and the environment, your next step is to find organic makeup that is actually cool. It's really difficult finding chemical free makeup that is just as good as the usual toxic stuff; there usually isn't much of a selection to choose from. At Sephora I asked for the salespeople to show me the all natural makeup and they didn't really know what to show me. They had a few things that claimed to be organic or at least mostly organic, but the pickings were very slim. Austin fashionistas know that you have to have the right makeup to go along with that cute outfit and we won't settle for anything but the best.

W3LL People is a local Austin all natural makeup and skin care store. They carry their own line of organic makeup created by "makeup guru" Shirley Pinkson alongside dermatologist Dr. Renee Snyder. Shirley was so very kind and helpful to me and just a super cool chick all around. She helped me pick out the perfect color lip gloss (lip gloss is referred to as "Nudist Lip Shine" at W3LL). It was the kind of lip gloss that brings out your natural color and intensifies it, which I love. And what's even better is that it contains ingredients I can spell: pomegranate, beeswax, and green tea. With a price tag of $23 it might be double what you would normally spend on a gloss, but at least you know you are doing your skin, as well as the environment, a favor because there are no chemicals and their packaging is made from corn. Oh, and my lip gloss was "not tested on animals or robots."

For the months of October and November if you purchase the Nudist Lip Shine #4, 100% of the proceeds will go to the fight against breast cancer. "Look Good. Do Good. Be W3LL."

W3LL People is located on South Lamar under the Bridges On The Park apartments.

keep austin stylish... and toxic free


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Monday, October 26, 2009

by george Soiree and Trunk Show With Irene Neuwirth

by george is having a Soiree tomorrow (Wednesday October 28th) from 6 - 8 pm with jewelry designer Irene Neuwirth. Irene is the founder and owner of the L.A. based jewelry company, Irene Neuwirth Inc.. You can meet Irene and check out her jewelry all while sipping a cocktail at by george on 6th and Lamar.

Then, there is the trunk show with Irene on Thursday October 29th from 12 - 5pm where you can buy directly from Irene. The trunk show will remain in the store for purchases from October 30th - October 31st.

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Saturday, October 24, 2009

Fashion FAIL Of The Month

I was at work today looking out the window (probably daydreaming about my next outfit) when I saw a horrible crime against fashion and mankind. A woman was walking down the sidewalk in a see through black wrap dress without a slip or anything under it except for a bra and a thong. When I look out the window I don't want to see a bare butt walking down the sidewalk...at least not until Leslie gets back out on the streets again.

Ladies, please don't let this happen to you. People were laughing at this girl after she walked by them and I was embarrassed for her. I have a few tips for making sure this doesn't happen to you:

1. Check your outfit in outdoor lighting. The sunlight can have a different affect on material than indoor lighting.

2. Take a picture of your outfit with a camera using flash. This is particularly helpful if you are going to be somewhere where your picture is going to be taken. Flash can make material see through that you would never think to be see through.

3. Just hold your fabric up to a light to see if you can see through it.

Maybe this girl wanted to walk down the street naked, but I don't think it was on purpose. So be careful before you walk out of the house!

keep austin stylish...and classy ;)

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Friday, October 23, 2009

Adelante Boot Show Review


As I said in a previous post, Adelante Boutique has a selection of vintage cowboy boots for 2 days only. It started today and I went to check out the supply. What I found was a smaller selection than I would have liked. They had a few really cute styles, but unfortunately the majority of sizes were very small. Most of the styles I gravitated towards were size 5 or 6. If you have a small foot then you might be pleased with what they have, but if you wear a size 8 (like me) or above then you probably won't be buying any of their boots. The other negative thing I have to say about their boots was the price. I know cowboy boots can be quite pricey, but these were all vintage boots (dating from around the 70s) and I felt like the prices should have been much lower. Their prices ranged from around $200-300.

I wouldn't really recommend rushing to Adelante for their vintage cowboy boots. However, I would recommend going to Adelante for their clothes in general. Right now they have a decent amount of really cute outerwear as well as a section dedicated to stylish burnt orange clothes that would be great for UT game days.

If you want to check out their boots for yourself, tomorrow is the last day.

keep austin stylish

Thursday, October 22, 2009

Nordstrom Rack Grand Opening Today

A Nordstrom Rack store is having its grand opening today! It is located in the Gateway Shopping Center. Click here for directions.

Nordstrom Rack carries merchandise from Nordstrom stores and Nordstrom.com at 50-60% off original Nordstrom prices.

keep austin stylish

Tuesday, October 20, 2009

Finally A Decent Fabric Store!

If you are a "do it yourself" kinda gal when it comes to fashion and you like to make your own clothes, then you have inevitably gone through the heartache that I myself have endured. You have an idea for a great item of clothing and you decide you are going to sew it yourself. So you go to the fabric store to look for the perfect fabric to turn the idea in your head into a wearable reality. You quickly realize Austin's lack of fabric stores and end up at the closest Jo-Ann's or Hancock's. You search and search for the perfect material. If you are at Jo-Ann's then there is a decent amount of fabric to go through, but unfortunately it's all lackluster and if you are at Hancock's then you are alarmed at the amount of fabric they have and hear yourself saying "this is a FABRIC store, right?" Either way, you leave the store with your dreams shattered and your heart broken. Your great idea for that dress might never be materialized.

For years I have been frustrated with the scarcity of decent fabric stores in Austin, but finally a decent store exists, and what makes it even better is that it's local. The Common Thread has only been open for about 6 weeks, but it already seems to have a loyal following.

Their selection isn't exactly huge, but the ratio of good fabrics to bad fabrics at this store is awesome; every roll of fabric is top notch. There are so many cute patterns and colors to choose from. The majority of the fabric prices range from $6-10 a yard which is worth it because the fabrics are so nice. You just really can't find these types of patterns anywhere else. Their selection of fabrics would be good for clothes as well as home decor. This is where I will go to buy fabric for pillows that I am gonna make for my new bedding, and after one visit the fabric has inspired me to think of an idea for a dress that I want to make.


So, make sure you go The Common Thread if you want to start sewing something, and don't get stuck in the world of big fabric stores with little fabric choices. Good luck with your next project and have fun keeping austin stylish!

The Common Thread is located on South Lamar one block south of Barton Springs Rd.