Wednesday, May 25, 2011

It's Getting Hot in the 2nd St. District

Teddies for Bettys owner, Ashley M. Kelsch
It seems like it was just yesterday that I walked into a newly opened lingerie store on South 1st street called Teddies for Bettys to do some important fashion investigating for a Valentines blog post.  But the truth is, that was over a year ago.  Since then, the local one stop lingerie shop has grown and spread its wings.  But there are no Victorias Secret angels here.  This local boutique is more than a step above your typical lingerie chain or department store by not only offering designer lingerie, but high end sox toys as well. 

Teddies for Bettys recently made the move to the 2nd St. district and celebrated their "It's Getting Hot in Here" grand re-opening last Thursday with sexy Z tequila, sexy lingerie models, and even a sexy DJ.  I have to admit that although their old house on South 1st had an intimate local vibe to it, the 2nd St. district definitely feels like a better fit for the store.  Owner, Ashley M. Kelsch, says it was always her intention to be on 2nd St. but starting out on South 1st was the best option for her at the time and a great first step towards making a name for the store as a shopping destination in Austin.  Ashley is happy to report that since moving to 2nd street, her store has had far more foot traffic and her regular customers don't seem to mind the transition. 

With its yummy restaurants, the swanky W hotel, the new ACL live venue, and the new Violet Crown Cinema, the 2nd street district has really shaped up to be a happening Austin destination.  And the fact that a big national chain like Urban Outfitters is coming soon to the area, proves that 2nd street has not only established itself as a successful shopping district, but it's also broadening its appeal by attempting to bring in a younger crowd.  It's getting hot in the 2nd St. district!  And Teddies for Bettys has the perfect combination of an upscale feel with some downtown flair to fit right in.

Check out my photos from the Teddies for Bettys "It's Getting Hot in Here" grand re-opening:

Teddies for Bettys is now located at
221 W. 2nd St. 
Austin, TX 78701

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